Ad-Supported Video: Problems and Speculations
Opinions is an open forum for all readers. Opinions expressed by readers do not necessarily reflect the views of the management and staff of ADOTAS.com One of the exciting things about the rise in...
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Internet Television’s Arrival: The Dawn of Quality, Original Content Online
ADOTAS – Ever since streaming video became a possibility online, industry leaders in both the internet and entertainment fields have had their collective eye on merging TV and online audiences. YouTube...
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Sharpen Your Marketing Strategy with Accountable Media
ADOTAS – Consumer media consumption is on the rise, and the way people access media is evolving quickly and in complex ways. One example is the second-screen phenomenon, where people simultaneously use...
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Dave Otten, CEO of JW Player, On How Global Appeal of Video Continues to Grow
The global appeal of video continues to grow. JW Player, a leading online and mobile video platform and player technology company, says one in seven people on the planet and one in three people in the...
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Why Musicians and Advertisers Need Streaming Internet Radio
Taylor Swift ignited a renewed debate about music industry revenue and the impact of Internet radio on artists. Like many debates what you believe may be driven more by where you stand than by reality....
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Shazam and Audience Entertainment Partner on Motion-Interactive Content
Shazam and Audience Entertainment today announced a partnership to bring motion-sensitive advertisements to Shazam-enabled screens in locations including concert venues, sports arenas and shopping...
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Original Series, Global Expansion and Exclusive Deals Top Netflix’s Future Plans
Netflix Inc. is experiencing what some might call growing pains and what others would see as foundations for future growth. Full-year profits for 2015 are expected to be less than last year for the...
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Tune Into This GfK Infographic & Study of “Over-the-Top” TV Viewing
At a time when streaming video viewing is upending TV business models, a new GfK study sheds light on the phenomenon, including which Internet-connected devices and services different viewers prefer....
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World Cup Study: Amazon.com Beaten in US Search During World Cup
New Adthena study reveals key search trends in jersey and ticket sales, streaming battles and more for leading sites during the 2018 FIFA World Cup Adthena, an AI and machine learning-powered search...
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